Abstract: Under China^,s new normal, the driving factors for Jiangsu Province^,s economic growth have shifted from the secondary industry to the tertiary industry and consumption. Jiangsu Province’s power demand has also undergone significant changes. In order to accurately predict the new trend of electricity demand of Jiangsu Province, this paper analyzes the power consumption characteristics of Jiangsu Province since the 12th Five-Year Plan period (2011–2015), which is mainly manifested in the declining trend of power elasticity coefficient and the significant difference in power consumption growth among three typical regions in southern, middle and northern Jiangsu Province. The electricity consumption of the southern and middle regions shows a high growth rate, while the northern region has a low growth rate. A forecasting is made on the electricity demand of Jiangsu Province under China^,s new normal. It is predicted that the total electricity consumption growth rate of Jiangsu Province will be about 5.1% during the 13th Five-Year Plan period (2016–2020), and the southern, middle and northern regions will have an electricity consumption growth rate of 5.7%, 6.2% and 2.9%, respectively.